There has been a large increase in demand for meals to be made without certain ingredients to cater for a wide variety of dietary requirements due to a heightened level of awareness of allergens. However, due to the increase in demand, manufacturers and re-sellers have cottoned on to this; in turn increasing prices for the customer.
Thanks to this almost unscrupulous move by the providers to wring more profit from this sector, the gross worth of this market has increased by almost £600 million in only 5 years; now worth an astonishing £806 million.
